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Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour, With First-Ever Acquisition, Enters The World Of Software
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Case study: adding a restaurant feature in MyFitnessPal | by MaddieWeijand | Bootcamp
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
Under Armour acquires MapMyFitness for $150M | MobiHealthNews
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
Under Armour Takes Research and Development to the Next Level
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
Why Under Armour's app strategy failed - Modern Retail
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker