TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to
Superdry Denim Mini Skirt - Women's Womens Skirts
What the Japanese characters on Superdry gear really mean
Language Log » Superdry
Superdry logo and symbol, meaning, history, PNG
The vacant world is over!" and further wise words from the world of Japanese t-shirts - The Blake Society
Superdry founder's £1m parting gift | Business | The Times
What is the story behind the strange Japanese slogan for Superdry: 極度乾燥しなさい? - Quora
Decorative English in Japanese diving - Blue Japan
Swayz | Black T-Shirt from 'Urban' collection | swayzclothing
What is the story behind the strange Japanese slogan for Superdry: 極度乾燥しなさい? - Quora
What the Japanese characters on Superdry gear really mean
Language Log » Superdry
Superdry's bid not to fall out of fashion | Business | The Sunday Times
Mencyclopaedia: Superdry - Telegraph
Superdry on Behance
What is the story behind the strange Japanese slogan for Superdry: 極度乾燥しなさい? - Quora
Superdry 90s Sports Shopper | ASOS
Mencyclopaedia: Superdry - Telegraph
Japanese Letters Kids & Babies' Clothes for Sale | Redbubble
Superdry's warning of T-shirt weather gets lost in translation | Financial Times
Superdry T-Shirts for Sale | Redbubble
What the Japanese characters on Superdry gear really mean
Superdry and the Niche That Grew - The New York Times
