12 good positioning statement examples + how to write one
Brand Essentials: How to Create an Authentic Brand Story - Inbound Rocket
Graham Robertson, Beloved Brands on Twitter: "You can use our process for to use brand positioning to differentiate your brand for any type of business. Here are two brands you will know
Reading: Brand Positioning and Alignment | Principles of Marketing
Part IV | Nike Vs. Under Armour
What to Consider When Coming Up With Your Brand Positioning