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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Why LeBron James is Nike's for life | LeBron James | The Guardian
Why LeBron James is Nike's for life | LeBron James | The Guardian

Nike's most loyal athlete” LeBron James caught taping up Adidas logo during  Drew League appearance » FirstSportz
Nike's most loyal athlete” LeBron James caught taping up Adidas logo during Drew League appearance » FirstSportz

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

LeBron James rejected Reebok's $117 million to ink a $87 million deal with  Nike": How Lakers superstar started his storied relationship with the  Swoosh - The SportsRush
LeBron James rejected Reebok's $117 million to ink a $87 million deal with Nike": How Lakers superstar started his storied relationship with the Swoosh - The SportsRush

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

Why Was James Harden Wearing Nikes? | Only A Game
Why Was James Harden Wearing Nikes? | Only A Game

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

LeBron James covered Adidas logo while playing in Drew League, just like  Michael Jordan did | Marca
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James' furthers brand power in China' with controversial remarks
LeBron James' furthers brand power in China' with controversial remarks

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

Nike's most loyal athlete” LeBron James caught taping up Adidas logo during  Drew League appearance » FirstSportz
Nike's most loyal athlete” LeBron James caught taping up Adidas logo during Drew League appearance » FirstSportz

What if Nike or Adidas is willing to give me $20 million?": LeBron James  explains why he turned down a hefty endorsement deal in high school - The  SportsRush
What if Nike or Adidas is willing to give me $20 million?": LeBron James explains why he turned down a hefty endorsement deal in high school - The SportsRush

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

Release 2/17] adidas Lebron James SVSM collection 3types | SNKRDUNK Magazine
Release 2/17] adidas Lebron James SVSM collection 3types | SNKRDUNK Magazine

LeBron James' Monster Shoe Contract Is Still A Bargain For Nike
LeBron James' Monster Shoe Contract Is Still A Bargain For Nike