Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? - Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho, Hean Tat Keh, Natalia Maehle, 2012
Exceptional Catalonia 2014
PDF) Salient Cultural Identities and Consumers' Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity