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How Nike Built the HyperAdapt, the Self-Lacing Sneaker of Our Dreams | WIRED
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Case study: nike.com's customer support page redesign | by Alessandra Betenheuser | Bootcamp
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Can Nike keep its cool? | Financial Times
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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases - Jingjing Li, Ahmed Abbasi, Amar Cheema, Linda B. Abraham, 2020
