Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
The Trials of Dan and Dave - 99% Invisible
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
The Trials of Dan and Dave - 99% Invisible
Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Dan and Dave – Dan O'Brien
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
Dave Johnson | National Speakers Bureau
Dan and Dave – Dan O'Brien
Vintage Reebok Dan vs Dave | eBay
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook
Reebok Pump - Wikipedia
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
110 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
Dan and Dave case study v4
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Dan vs Dave - YouTube
Dan and Dave – Dan O'Brien
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
